To introduce Tendril, we wanted to tell a story about nature finding its place where it's least expected.
Photographed by Diego Paleta in the streets of Poblenou, Barcelona, the campaign explores the quiet relationship between the city and the plants that slowly reclaim it. Vines climbing abandoned walls, leaves breaking through concrete and small signs of life appearing in forgotten corners became the backdrop for the collection.
The name Tendril comes from the delicate shoots that allow climbing plants to grow, adapt and connect with their surroundings. It reflects the same idea behind the silhouette: designed to move naturally between urban environments and the outdoors without belonging exclusively to either.
Rather than searching for untouched landscapes, we looked for the places where nature and architecture coexist. Spaces that remind us that growth often happens quietly, one small step at a time.
Captured through Diego's lens, the campaign celebrates these everyday moments and the beauty of slowing down to notice them.
